My reflection

For a special course
In the first time, I quit serious about this course and I feel despondent because the content and work studies are very difficult. Importantly, I don’t have business knowledge and skill about blogger that is the main issue of this course. Later, I relieve anxiety because I begin to study about blogger and business knowledge from Aj. Gob. Moreover, I extremely try to create my blog when I go to see my blog’s friends and I have many motivations to do this work study. I try to do my hard work for a long time and I can go to success in the end.

To my wonderful teacher
I feel very happy in her class especially various activities. Aj. Gob is a best teacher that understanding all students both better and medium. Although, her subject will be difficultly or not, many students surely still learn with her. Lastly, I will try to get the best score from her course and I would like to say thank you for many knowledge from her.

Promotion strategy

What makes the brand recognized?

Etude brand was received by many consumers in cosmetic market in Asia zone because it has a good quality product that makes every consumer please. Beside, Etude brand emphasize a beauty and pretty to Etude’s consumers by many perfect presenters so, they then use and consume it more and more. Lastly, it still has a suitable price that is the important thing in trade of cause, it pulls many consumers comes to consume it.

Product strategy

Etude target group

-The main target group
Women, who get age about 18 to 28 years, especially are students.
-The inferior target group
Women, who get age about 29 to 40 years, especially are officers.

Positioning
A pretty is the most important of Etude brand that our company will serve to consumers. Beside, Etude brand still have cheerfulness by pink tone. Moreover, a quality and quantity are appropriate with price. Consequently, our brand was received by many consumers in Korea and other countries in Asia zone include Thailand.

Brand value

Pretty, Quality, Color, Cheerful

Etude is established in Asia cosmetic markets and it is one of the leading in women's cosmetic. The Etude brand combines pretty, quality, color and cheerfulness. All of factors create brand value for Etude.

Rationale

Why this brand?

In the present, a beauty is the important thing for every woman so, they surely grope everything that helps them to their ambition include cosmetic. Cosmetic is the most important thing that responds their requirement like Etude brand. Etude product lines expect every woman is a beautiful woman. Moreover, the brand has a good marketing and it is fast growth. So, it is the interesting brand that will flourish in Thailand.

Journal 6

This week was my happy time again because AJ.Gob gave me for the value knowledge of business field and she gave more suggestion about midterm exam to me. It is a very good thing for me because I will be success in near midterm exam. Moreover, she brought me to the amusement activity that very funny and there are many knowledge about the first time in business way. I thought I will use any knowledge that over in the reality. I believed everybody in this class was enjoying with all things in this class like me.

Letter of Invitation for Professional Comments

Dear, managers of all brands

Welcome to my product, I’m a manager of ETUDE Company Limited in Thailand; Brand products are expanding around Asia zone. Importantly, all colleagues in ETUDE’S NAME proud to serving and presenting our products to every consumer. We wish well our consumers come to good appearance and they are happy with us. On the other hand, my company will be growing up and expanding to the other regions as soon if every consumer pays attention to our products. Finally, my company would like to say “Thank you” to every consumers that is a loyalty.

Please feel free post your comment and suggestion for our improvement.

Yours sincerely,

Miss Usa SITTIKARN
Manager of ETUDE Brand

Journal 5

I very love this week because it is very relax. The cause is not serious. AJ.Gob told us about impromptu interview that is excellence from me. She commented every job and advised something to do it well. Moreover, She gave a new work for us, a first behavior in business way. We must came back to present it on Thursday, July first. Everyone in my group strongly desires to present the new work as soon.